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For P&G and Walmart, It’s All in the Family

Companies agree to create more movies.

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By: TOM BRANNA

Editor

Most days, the world’s largest retailer and the largest consumer products companies want you to get out of the house and spend your money…preferably on their products and in their stores. But Procter & Gramble and Walmart want consumers to stay and watch their flicks in the coming months, as the pair work together on five television movies this year, expanding on their partnership started last year. Called Family Movie Night, P&G and Walmart have sponsored four films th...

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